Who can use sentiment analysis?

You can train sentiment analysis to your specific industry. No two organisations operate in the same way. So, sentiment analysis tools offer flexibility on keywords.

Sentiment analysis technology will typically come to you already pre-fed with a database of common keywords. This means it can recognise obvious instances of positive and negative feedback, right from deployment.

You can also teach the technology to recognise words that pertain to your offering. For example, the word “downtime” might be flagged as a negative feedback term for a software company. But, for a hotel company, it could prove neutral or even positive.

So, any team and industry can use sentiment analysis. You can feed it with training data relevant to your field, and it will become an expert in that area as well as a great mood generalist.

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