The Inbound Service is the set of content, technologies and actions that a company can implement to cover all the informational or problem-solving needs that a user has. It covers your entire customer journey , whether as an existing customer or as a potential customer.
Inbound Service objective
As we have
commented previously, the main objective of the Inbound Service is to help the
client, giving support to the problems or doubts, complaints that they have,
but also anticipating their needs. Ultimately, the ultimate goal is to accompany
you in any interaction you have with our brand to maximize your experience and
make you a promoter .
Advantages of Inbound Service
Among the
advantages of implementing a customer service strategy with Inbound Service,
the following stand out:
• Assist the doubts and questions of
your clients or potential clients through multiple channels (telephone, email,
chatbot, live chat, social networks, etc.) to improve their experience with the
brand .
• Reduce response time, increasing
service agility.
• Identify sales opportunities and
increase customer retention .
• Anticipate customer needs and
problems.
• Collect data and track and analyze
your comments , ratings and opinions.
In this article we
will detail more about Inbound Customer Service, the difference with a
traditional customer service strategy and the benefits of implementing this
methodology .
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