TikTok is a mobile application in the category of social
networks that allows users to create, edit and share short videos (maximum 1
minute) with music, filters and other features (artificial intelligence and
augmented reality functions, eye-catching special effects ...) .
One of the reasons that have led it to fame is that it
offers all its functionalities in a very simple way. Anyone can make fun and
original videos without editing skills. In fact, its original name is Doyin
("shake the music"), and it is still known that way in China.
With the data we were talking about at the beginning, it is
quite clear that TikTok is a very interesting platform for companies when it
comes to advertising, but how, exactly, can companies use TikTok ?
On the one hand, nowadays the application already allows
adding a link in the user's biography . That means that you can add a link to
attract traffic to your website. This is the same formula that Instagram uses
and, although at first it might seem a not very useful format for companies,
today it is one of the social networks that companies most demand for their
online marketing strategies.
